In accordance with “World Emoji Day” on July 17th, Twitter is enabling ‘emoji-targeting.’ This allows advertisers to target users that...
programmatic
You can now device target on Adwords. During campaign setup, if you go to the Device settings screen, it previously...
Instagram is moving from a chronological feed to an algorithmic feed. They’ve made this move because, with the growth on...
Brand Lift Surveys: While word of Brand Lift ads have been going around since 2011, they’ve become increasingly popular since...