NBCUniversal kicks off 2024 with a programmatic progress report during CES in Las Vegas. The post NBCUniversal Flexes Its Programmatic...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Initiative Meet yet another TV ad standards...
Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up...
The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five...
Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means...
Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist...
With third-party cookies on their way out, direct deals are making a comeback. For newer publishers that have yet to...
Marketers are wasting 25% of their ad spend on made-for-advertising websites and inefficiencies. And the ANA thinks consolidation and education...
A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality...