Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means...
programmatic
Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist...
With third-party cookies on their way out, direct deals are making a comeback. For newer publishers that have yet to...
Marketers are wasting 25% of their ad spend on made-for-advertising websites and inefficiencies. And the ANA thinks consolidation and education...
A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality...
Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping...
With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. UGC Meets AI-GC, And It’s Awkward In September,...
Agentio wants to be The Trade Desk of paid creator content. The startup, which operates a programmatic platform for buying...