"The Sell Sider” is a column written for the sell side of the digital media community. After this exclusive first look for subscribers, the story...
Publishers
Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one...
Telaria – the company formerly known as Tremor Video – has expanded its video supply-side platform (SSP) to a full...
Advertisers want everything at scale: a niche audience, a brand-safe environment, and beautiful, engaging ads.Atlantic-owned publication Quartz, Vox Media and...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Data was center stage Thursday at Meredith’s first NewFront since the acquisition of Time Inc. closed at the end of...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Although Tasty, BuzzFeed’s popular food property, commands a ton of reach, it wants advertisers to know that it’s also a...
In August, E.W. Scripps reorganized its business into two parts: one division focusing on local media – its bread and...
During the 2016 US presidential election, news publishers experienced an uptick in engagement. The Trump era has kept that engine...