The ongoing battle between artificial intelligence models and publishers is not an even playing field, and media outlets with high-quality...
Publishers
Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although...
As Sports Illustrated is finding, the repercussions of disguising generative artificial intelligence content can range from acute, measurable declines in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressing Addressable Say hello to yet another trade org...
The free, open internet requires advertising to support journalism. But during global events like wars, when online misinformation runs high,...
It caught my attention recently that The Trade Desk (TTD) has started ignoring publisher floor prices. Publishers, of course, could...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘Post-Social’ Web The writing is on the...
Advertisers are getting serious about cutting carbon from their campaigns. But before publishers can make their ad tech greener, they...
For media owners, the difference between thriving or fading away in the first-party web depends on building, growing, maintaining and...
Amid a push for supply path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting...