For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party...
Publishers
While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will...
The ongoing battle between artificial intelligence models and publishers is not an even playing field, and media outlets with high-quality...
Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although...
As Sports Illustrated is finding, the repercussions of disguising generative artificial intelligence content can range from acute, measurable declines in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressing Addressable Say hello to yet another trade org...
The free, open internet requires advertising to support journalism. But during global events like wars, when online misinformation runs high,...
It caught my attention recently that The Trade Desk (TTD) has started ignoring publisher floor prices. Publishers, of course, could...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘Post-Social’ Web The writing is on the...
Advertisers are getting serious about cutting carbon from their campaigns. But before publishers can make their ad tech greener, they...