Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a...
Publishers
Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads...
Blind emphasis on brand safety drives a blunt approach to blocking, creating an immense waste of quality impressions and lost...
From FLEDGE to SDA to MSPA, publishers are overwhelmed by new identity solutions and data privacy requirements. Plus: in-game advertising’s...
Despite the IAB Tech Lab's clear specifications, 33% of contextual SDA signals and 75% of user SDA signals fail to...
In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to...
Corners of ad tech are having another rough few weeks. Supply-side platform EMX filed for bankruptcy. The following day, Yahoo...
Last summer, the IAB Tech Lab released new guidelines that effectively declared out-stream the primary path for web video inventory...
Privacy Sandbox proposal Topics is dealing another blow to smaller publishers. The Topics proposal suggests grouping users by interest-based cohorts...
To help businesses operate in a complicated legislative landscape, the MSPA offers a contractual framework and consent management guidance for...