Publicis Groupe will acquire CitrusAd, an Australian retail media company, and place it within the Epsilon data business, the company...
retail
Nearing the halfway mark this year, U.S. retail and food service sales have not only recovered, but are well above...
Criteo unveiled a new look logo this week coinciding with its annual investor day where the ad-tech company aimed to...
Last year, many marketers went diving through the proverbial couch cushions in search of funds to get started in the...
Some 20,000 U.S. stores closed in 2020, and investment bank UBS projected another 80,000 will shutter through 2026. It may...
Amazon provided the spark for a surge in retail and commerce-based advertising. That surge has now reached fever pitch as...
The CPMs better be $ 1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media...
Family Dollar is the latest retailer to launch a media network, allowing the discount chain to work more closely with...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Melissa Burdick is...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...