Global advertising will grow 7.8% and reach $ 989.8 billion by the end of this year, according to WPP media...
Spending
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Procter & Gamble reported earnings...
This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $ 9.8 billion...
The retail landscape has changed. Now, deals are spread throughout the year, and inflation-conscious shoppers are saving more than they're...
Most local advertisers (73%) consider social media marketing to be a “necessary evil.” That’s up from 60% in 2020, according...
By now, creators and the general public alike know that just because a social media platform is popular today doesn't...
This year, TV upfront spend will likely be softer, and buyers will be slower to make long-term commitments. Consider it...
Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads In The Clouds Amazon Advertising and AWS...
AUCKLAND, Today: New Zealand; As the festive season approaches, oOh!media New Zealand is gearing up for another strong and successful...