When General Motors pledged to shift specific portions of its media budget to Black-owned agencies and media companies a week...
Spending
Among performance-marketing categories, both out-of-home and direct-mail advertising experienced devastating declines in 2020. As the effects of the pandemic slowly...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Winning Netflix is outshining the competition. Last year, the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Halves Not Apple is about to make a...
Ad viewability is now table stakes, but audibility measurement is still in its very earliest stages. It’s been two years...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarningMedia After a second spate of layoffs at WarnerMedia...
If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year. After...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Break Breaking off Instagram and WhatsApp from Facebook would cost...
The mobile ad ecosystem has changed a lot since MoPub, Twitter’s mobile ad exchange, was founded in 2010. Tech years...
This article is sponsored by Moat by Oracle Data Cloud. The global pandemic of 2020 has had far-reaching economic effects...