We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from...
standards
When Amazon Publisher Services (APS) announced plans to release a Prebid adapter last year, it marked a notable victory for...
At What Cost? You probably don’t need to be told that grocery prices have skyrocketed since the pandemic – up...
The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media...
Newsmax revises its late afternoon, evening lineup. Adweek Feed
The Ugly Ad Tax Pretty privilege is real, even for ads. Per Adweek, a recent update in X’s ad quality...
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization? The post...
AUCKLAND, Today: 20 years ago, Dove launched its Campaign for Real Beauty, revealing only 2% of women considered themselves beautiful....
It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and...
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more...