Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization? The post...
standards
AUCKLAND, Today: 20 years ago, Dove launched its Campaign for Real Beauty, revealing only 2% of women considered themselves beautiful....
It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and...
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more...
The Association of New Zealand Advertisers (ANZA) welcomes the release of the Advertising Standards Authority’s (ASA) new Food & Beverage...
Last week, I had the opportunity to speak at the 2024 IAB Public Policy and Legal Summit in Washington, DC,...
Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for...
Talking can produce a lot of hot air – and the time for just talking about sustainability has passed. In 2023,...
Welcome, AdExchanger Commerce Media subscribers. Thanks for reading! We recently covered the efforts by the IAB Tech Lab to standardize...
Hey, readers! Thanks for reading AdExchanger’s Commerce Media newsletter. I’m Senior Editor James Hercher, and this week I'm diving into...