If you missed the first day of AdExchanger’s Programmatic.IO digital event, here’s a little taste of what happened. The COVID-afflicted...
targeting
An investigative report from the UK’s Channel Four News team on Monday accused the 2016 Trump election campaign of actively...
YouTube’s quest to siphon TV budgets took another couple of steps Wednesday, when the video platform unveiled “advanced contextual targeting”...
How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viva La Pérsonalization The French government will loosen archaic...
Google will stop allowing advertisers to target users for housing, employment and credit ads based on age, gender, parental status,...
With the amount of data and traffic on Snapchat, especially among the young users demographic, it was only a matter...
Programmatic is smart but you need the right message Programmatic marketing has the potential to make truly responsive media a...
In accordance with “World Emoji Day” on July 17th, Twitter is enabling ‘emoji-targeting.’ This allows advertisers to target users that...
"Demand from ecommerce companies expanding into global markets has grown rapidly and now accounts for more than 30 percent of...