"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
targeting
Canned tuna has been a pantry staple for generations. So when StarKist introduced it in a pouch after nearly 100...
IP addresses – internet protocol, for the uninitiated – have been used as a mechanism for location targeting and cross-device...
IP address is a tell for several things, namely a user’s location – and it can be used to triangulate...
Last year was the IDFA; This year, it’s the IP address. Apple will start redirecting web traffic through two separate...
33Across has introduced a cookieless targeting solution in an effort to help publishers and advertisers retain the value of programmatic...
On-device is so in. On Friday, the mobile ad tech business Verve Group launched an in-app targeting product for Apple...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Nielsen’s recent agreement with Roku is poised to...
When the Partnership for Responsible Addressable Media (PRAM) came to life last August, the changes the $ 330 billion digital...
Publicis Groupe's identity-resolution offering Epsilon and The Trade Desk are partnering to make their respective user-ID products interoperable. The tie-up...