Advertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes,...
targeting
Programmers that held upfronts came bearing gifts for advertisers, most of which were packaged as improvements to ad targeting and/or...
Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week. The post Netflix’s...
Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language...
Comcast is the latest addition to a growing list of TV ad inventory sellers sprucing up their audience targeting to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Of The Game In September 2021, Google...
GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The...
Say hello to the US government’s latest attempt to force antitrust regulations on the digital advertising industry. The post Utah...
Ask most industry experts about the advantage of advertising on streaming platforms, and chances are they will tell you “better...
Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier. And speaking of ads, Disney is prioritizing its...