French global beauty brand Sephora teamed with Warner Music Middle East to use AI-powered tech to position its products within...
tech
The first meeting of the W3C Private Advertising Technology Group (PATCG) took place this week, bringing together the biggest American...
Sally Hansen is rolling out a new way for shoppers to pick the perfect color of nail polish. The cosmetics...
First there were birds, and now there are PETs. On Monday, the IAB Tech Lab took the wraps off a...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Hand That Bites You Advertising insiders have...
It’s better to ask for permission than forgiveness. That’s the philosophy behind Caden, a privacy startup that launched on Thursday...