PubMatic has its supply-path optimization initiative, its strategy to introduce direct deals for CTV and online video, to thank for...
tech
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more...
CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at...
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering...
Well, folks, it’s happened again. For the third time, Google pushed back its original deadline to remove third-party cookies from...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Revolut-ion Only last week, this newsletter noted...
AUCKLAND, Today: TBWA\Group New Zealand is pleased to welcome Simon McCorkindale as the new Technical Director for Digital Arts Network...
AUCKLAND, Today: Digitas New Zealand has ramped up its tech game by bringing on Suzanne Everett as the new Head...
Contact: Trish Borrelli Sr. Marketing Director tborrelli@accessintel.com Honorees to be recognized on June 3, 2024, in New York City New...
Last week’s Adalytics report about Forbes operating a made-for-arbitrage (MFA) subdomain has the ad industry asking itself: How did no...