For the second year in a row, augmented reality company Blippar worked with The Mars Agency to bring an augmented...
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Advertisers are getting serious about cutting carbon from their campaigns. But before publishers can make their ad tech greener, they...
It's been a season of disquiet for Target and Bud Light. The retailer and beer brand have seen sales decline...
Burger King has been a marketing powerhouse for decades, but TikTok was a whole new realm for the international fast...
In the 1980s, U.S. convenience stores had a dilemma: embrace pay-at-the-pump or not? Those in favor argued the self-service technology...
Monopoly's latest campaign is a brutal reminder that it's all fun and games--until your 8-year-old hands you an envelope that...
The dust has largely settled from MediaMath’s bankruptcy, but the fallout still has publishers questioning SSPs’ obligations to their partners....
AUCKLAND, Today: With the support of New Zealand’s “most loved sports teams”, the All Blacks and Black Ferns, and “most...
Every year, almost 90,000 people in New Zealand are diagnosed with a form of skin cancer. With sunnier weather on...
In a world now dominated by social media and streaming platforms, advertisers must aim to entertain more than ever to...