"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
ThirdParty
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s ID Add to cart: proprietary third-party cookie replacement....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
This article is sponsored by LiveIntent. At LiveIntent, we fully support consumer privacy. There is an organic desire for consumer...
The European Commission verified in writing on Friday that Google’s use of data to fuel its ad tech business is...
Publishers and brands alike increasingly share an overarching concern: consumer trust. For years, customer data has fueled the marketing efforts...
And so it begins. Apple started rejecting app updates on Thursday that conflict with its AppTrackingTrackingTransparency (ATT) framework. ATT prohibits...
The end of the third-party cookie won’t happen for nearly a year, but thanks to GDPR, Axel Springer was prepared...
Despite the public declarations kicking the third-party cookie habit can be tough. To help persuade marketers, lifestyle publisher Livingly Media...
Google said in a blog post on Wednesday that it won’t use alternative methods to track users online once it...