The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their...
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Wishing you a meaningful Martin Luther King Jr. Day! A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem....
Last year, I decided to start an ad agency called Bandits & Friends along with Courtney Berry and my longtime...
How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” said Tony Katsur,...
The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie...
Just because a channel isn’t where the final transaction happens doesn’t mean it’s not a performance channel. Connected TV is...
Have you ever had someone complain about you to others, but never actually talk to you about it? It's frustrating!...
By now I'm willing to bet you're tired of wasting your precious ad spend on suboptimal conversion rates. The way...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Talking Shop Two critical ad revenue growth areas...