How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” said Tony Katsur,...
Time
The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie...
Just because a channel isn’t where the final transaction happens doesn’t mean it’s not a performance channel. Connected TV is...
Have you ever had someone complain about you to others, but never actually talk to you about it? It's frustrating!...
By now I'm willing to bet you're tired of wasting your precious ad spend on suboptimal conversion rates. The way...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Talking Shop Two critical ad revenue growth areas...
At its core, agencies are a people business and companies invest in talent from acquisition through development and retention. Anyone...
Since its inception in 1970, ESSENCE magazine has been a go-to lifestyle magazine for Black women, covering a wide range...
Arielle Garcia, UM's former chief privacy and responsibility officer, explains why she decided to leave the large agency holding company...