The Trade Desk and Adobe Experience Cloud announced a partnership on Thursday to sync emails stored in the Adobe CDP...
Unified
The Trade Desk and Adobe Experience Cloud announced a partnership on Thursday to sync emails stored in the Adobe CDP...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ka-Thunk Goes The CNIL The CNIL, the French data...
The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement...
Nothing in ad tech is ever easy. Despite previously signaling interest in serving as an administrator for Unified ID 2.0...
Unified ID 2.0 testing could hit a serious snag in Europe. Although beta testing of UID2 in the US and...
Unified ID 2.0 testing could hit a serious snag in Europe. Although beta testing of UID2 in the US and...
The Trade Desk spent the last year and a half signing up a host of partners to support the Unified...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
British TV broadcasters ITV, Sky and Channel 4 have partnered to offer a unified advertising metric that will run across...