Upfronts season is upon us, and even though Warner Bros. Discovery is less than three weeks old, the company's ad...
upfront
Family-friendly network FETV first launched in 2013, but in 2022 the company is making its strongest pitch to advertisers yet....
As the calendar turns to April, advertisers and publishers turn their attention to the all-important upfront season. Of course, CTV...
Three days after Warner Bros. Discovery appointed an ad sales chief, the company now also has a new upfront strategy...
A+E Networks is kicking off 2022's upfront season with a presentation urging marketers that "Every Person Counts," and not just...
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a...
Three years after it first announced plans to relocate its annual New York upfront presentation for marketers to May's upfront...
The CW has stayed on the sidelines when it came to virtual upfront presentations during the pandemic. But the broadcaster...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vizionary Vizio Ads made big gains during the recent...
Vizio became the latest connected TV company to close its 2022 upfronts negotiations, securing more than $ 100 million in...