Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media...
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As the role of artificial intelligence grows, it's probably no surprise that Americans' wariness about the technology is growing just...
In partnership with Tesco Group, Coca-Cola is inviting people to try a bottle of Coca-Cola Zero Sugar through an augmented...
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate...
Pizza chain Hungry Howie's is celebrating its 50th anniversary by launching a secret menu of specialty pizza options that customers...
Call it the lovechild of dynamic creative optimization and contextual advertising. On Thursday, audio marketing platform Instreamatic released a product...
Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is...
Generative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes...
Rapper Drake is incorporating augmented reality into his It's All a Blur tour by overlaying Snapchat's popular Crying Lens on...
Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers...