Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give...
Xandr
Microsoft’s Xandr informed publishers in a memo sent Friday that it will not be making any further payments for MediaMath...
Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform,...
Microsoft and AT&T finalized the sale for AT&T's ad-tech business Xandr, building up Microsoft's connected TV advertising business. Xandr operates...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shape Up Or Shop Out Parallel news items reinforce...
AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Return Of The Jedi? Google is accused of allegedly...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to...
The WarnerMedia and Discovery merger ends AT&T's $ 85-billion bet on becoming a major TV player, but the telecommunications giant...
AT&T dropped a bombshell on Sunday when it announced it would combine the media assets of WarnerMedia with Discovery Inc....