<p>The programmatic video ad tech provider Telaria earned $55.2 million in 2018, up 26% from the year before, with total profits up 20% to $16.8 million, the company disclosed in its earnings report on Tuesday. Telaria shares were up more than a third during the day and have now recovered from the company’s earnings report<span class="more-link">... <span>Continue reading</span> »</span></p>
<p>The post <a rel="nofollow" href="https://adexchanger.com/digital-tv/telaria-bounces-back-on-strength-of-ctv-media-players/">Telaria Bounces Back On Strength Of CTV Media Players</a> appeared first on <a rel="nofollow" href="https://adexchanger.com">AdExchanger</a>.</p><img src="http://feeds.feedburner.com/~r/ad-exchange-news/~4/Lkychm0nEDE" height="1" width="1" alt="" />
Having strong roots with the programmatic early adopters in CTV and OTT will pay off as traditional TV advertisers become more data-driven, Zagorski said, and as larger players like Viacom and Disney potentially buy or replicate the tech and revenue models of the first-movers.
There’s also potential growth in CTV because even the most ad-reliant companies don’t want to overwhelm viewers with ads, so CTV ad loads are significantly less than on linear TV, he said. “That means there is a big gap in potential for more ads to be actually flowing to CTV in the future, if those ad loads start to come to parity.”
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