Today in the podcast studio, Criteo COO Mollie Spilman talks about what makes companies survive and thrive in the ever-changing digital advertising business.
Criteo was the emblem of the wild growth in programmatic marketing, and remains the second-largest publicly-traded ad tech companies with a valuation of $1.3B.
In the five years since Spilman joined to run sales, the company has grown revenue from $600 million to $2 billion. “That’s not just because we have great sales people,” she says. “That’s because we have the whole package, from sales to ops to product to R&D.”
The company has recently expanded from its traditional retail and travel verticals to other performance areas like automotive, financial services and online education. Through its acquisition of HookLogic, it gained a retail media business where it generates ad revenue for retailer websites.
Throughout its evolution, one thing hasn’t changed: “Our best customer is someone who’s really looking for performance,” Spilman says.
Starting in 2017, Apple began cracking down on third-party cookies with Internet Tracking Protection in Safari. Many viewed the changes as ominous for Criteo, and the company’s revenue growth took a hit. Google Chrome also added privacy controls, but Spilman describes them as neutral for the business.
“We’ve been honest about Safari in particular and that was a hit to our business, but what’s pretty amazing is that we still did $2 billion in revenue,” Spilman says. “We’re still able to deliver sales and performance.”
This post was syndicated from Ad Exchanger.
More Stories
Daily Wire Welcomes Perplexity to Advertise on The Ben Shapiro Show
Here’s the Roundup for the Week Ending March 7
Aflac’s Dan Amos Reveals How He’s Successfully Held Onto the CEO’s Job for 35 Years