November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Podcast Measurement Is Finally Improving As The Landscape Consolidates

  Lack of measurement has long deterred brands from investing heavily in podcasts. Apple, which has dominated podcast listening in the United States for years, has a history of obscuring how many people actually heard an ad after downloading a podcast episode through its player. That left brand advertisers to negotiate for CPMs without knowingContinue reading »

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