Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Peacock Measures Its Feathers Ah, there’s nothing that says autumn like the fresh scent of outcome-based measurement on TV! NBCU now has a proprietary program called Total Investment Impact that tracks how ads drive sales, reports Digiday. The program also looks at how other, non-ad-related… Continue reading »
The post NBCU Intros News Outcome-Based Measurement Program; Telcos Spend Big On Advertising Despite The Pandemic appeared first on AdExchanger.
More Stories
2025 Media Plan of the Year Jury announced
Streaming Ratings, Week of March 24: Shonda Rhimes’ The Residence Reaches First Place
CPGs Talk Tariffs, Price Hikes, and Marketing Budgets as Consumer Confidence Drops