“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Donahue,CEO and co-founder at WLxJS. Roku and Hulu have both recently brought their new ad platforms to market – and they both have a great opportunity in front of them, with turmoil surrounding Facebook… Continue reading »
The post Roku, Hulu Are Re-Imagining Channel-Based Programmatic Platforms. Is it Time to Jump In? appeared first on AdExchanger.
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