“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Aksman, chief strategy officer at BrightLine. Unlike in the tech-inhibited world of pre-connected TV, CTV has the power to unlock precise measurement and targeting at scale. In most US households today, TV content is… Continue reading »
The post CTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate appeared first on AdExchanger.
More Stories
WPP’s Q1 Revenues Slide 5%, but Tariffs Aren’t to Blame
Revolving Door Roundup: Gary Tuchman Departs CNN After 35 Years
The Winners and Losers of Google’s Big Cookie Reversal