November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

IHeartMedia Buys Programmatic Podcast Platform; GroupM Hooks Up With SpotX For SPO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iHeartProgrammatic IHeartMedia will acquire Voxnest, an audio tech company that provides podcast analytics and programmatic advertising tools for publishers. The deal, Business Insider writes, is in service of iHeartMedia’s ongoing push into podcasting and will help the audio giant fill ad inventory that isn’t being soldContinue reading »

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