December 4, 2020

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Buyers Prepare For Upfront Tax; Amazon Advertising Teases New Features

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Upfront Tax Advertisers might be holding out on their TV commits, but that delay will likely cost them, according to Tim Peterson of Digiday. Because of the pandemic, TV advertisers are clamoring to buy based on a calendar year rather than the traditional upfront calendar,Continue reading »

The post Ad Buyers Prepare For Upfront Tax; Amazon Advertising Teases New Features appeared first on AdExchanger.


AdExchanger