Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but...
Year: 2020
Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Did you hear the one about Microsoft maybe buying TikTok? No, really, there’s a potential deal in the works. Amid...
Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile...
ViacomCBS’ advertising business fell 27% to $ 1.9 billion in the second quarter, as marketers pulled back during the coronavirus...
Roku did way better than the TV ad market at large in Q2, despite a major pullback in ad spend...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Reel Good Try Instagram launched its TikTok competitor,...
Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive...