April 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon Prime Video Hires Former Nike Exec as Sports Marketing Lead

Amazon Prime Video is beefing up its sports marketing team as it pushes further into live sports programming like Thursday Night Football. Top line Marc Patrick, a 20-year veteran of Nike who was most recently svp of marketing at the plant-based meat brand Beyond Meat, is joining the Amazon Prime Video team as global head…
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