Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, they must consider product development and manufacturing along with shipping and fulfillment. Amazon provides sellers the metrics ACOS (Advertising as a Cost of… Continue reading »
The post How Ecommerce Is Bringing Online Advertising Into Supply Chain And Product Decisions appeared first on AdExchanger.
More Stories
Top auto ad spenders in NZ revealed by Nielsen
Twenty-Five Years Ago, Tech Startups Blew Fortunes on the Worst Super Bowl Ads in History
RNZ welcomes Andrew Holden as Complaints Custodian