November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Data Can Make Your Digital Advertising Supply Chain Look Entirely Different

By Ravi Patel, Director, Customer Transformation Product, PwC Your digital advertising supply chain is in a vast, impenetrably murky cloud of impressions and clicks. Fortunately, data can help you gain clarity. By identifying, capturing and managing the immense amount of data that already resides in your company, you can add visibility to your advertising supplyContinue reading »

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