UK Digital Platforms Team With ASA to Clean Up Advertising With New Pilot Program

Britain’s advertising regulator, the Advertising Standards Authority (ASA), will pilot an initiative that aims to bring more accountability and transparency around online advertising, working with members of IAB U.K. including Google, Amazon Ads, Twitter, Meta and TikTok. Set to run from June for a 12-month period, the pilot is named “Intermediary and Platform Principles,” and…
Adweek Feed