“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Stephanie Layser, VP of data, identity and ad tech at News Corp. Recently, Google introduced Topics API, a proposal for interest-based advertising. While Topics is a significant improvement from Google’s initial idea, FLoC, there… Continue reading »
The post Seller-Defined Audience Is Better Than Google Topics. Here’s Why appeared first on AdExchanger.
More Stories
Meta and X Approve AI Ads Referencing Nazi War Crimes Ahead of German Elections, Research Finds
X Rolls Out AI-Generated Ads in Push to Win Advertisers Back
5 Reasons Nike’s Collab With Kim Kardashian’s Skims Makes Sense