Ampersand released a self-service option for TV marketers to monitor incremental reach across multiple screens. The capability was already available as a managed service, but advertisers have been demanding more control and transparency over the buying process, said Andrew Matero, Ampersand’s VP of platform – and effective incremental reach calls for considering much more than just streaming.
The post Ampersand Adds A Self-Serve Option For Incremental Reach To Its TV Planning And Buying Platform appeared first on AdExchanger.
More Stories
Special campaigns ranked among world’s most effective
NZME honours outstanding finalist success across top media awards
L’Oréal partners with WPP for influencer growth