December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCUniversal and iSpot Complete ‘Largest’ Industry Measurement Test

NBCUniversal and iSpot.tv became the latest media companies to complete a test of alternative measurement, one the companies said is the largest in the industry. The network first tapped iSpot as a certified partner in its efforts to create a new currency for cross-platform measurement on its One Platform ad offering earlier this year. “We…
Adweek Feed