Post Third-Party Cookies, You’ll Need This First-Party Media Monetization Checklist

Alessandro De ZancheAudience & Data Strategy Consultant“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant.  One of the most overlooked caveats around the shift to first-party assets is that no successful monetization strategy can… Continue reading »

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