December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Debuts Tool for Ad Buyers, Publishers to Confirm That No Additional Fees Were Taken

Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees have been taken from their digital advertising transactions. President, Americas and global partners Allan Thygesen explained in a blog post Wednesday, “Our advertising partners often ask me, ‘How can I better understand where my dollars…
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