November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Big Data From Smart TVs Isn’t Enough To Measure Audiences

The benefits of technology are seemingly endless. Yet despite the many doors that smart TVs will open in the years ahead, they won’t – by themselves – provide the media industry with an accurate view of who’s using them, writes Jonathan Wells, SVP of data science at Nielsen.

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