MediaWallah made a new identity verification product to help standardize labels and definitions for CTV inventory because the ad industry still struggles to classify what counts as CTV and what doesn’t.
The post MediaWallah Is Trying To Clean Up Messy CTV Identity Data appeared first on AdExchanger.
More Stories
Netflix Sets Up Killer You Marketing Activation With Penn Badgley
5 Ways Brands Can Weather a Tariff Storm as Consumer Spending Shifts Toward Value
Creativity shines