HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel offering later this year. But make no mistake: HyphaMetrics is not trying to become a currency.
The post HyphaMetrics Won’t Compete With Alt Currencies – It Will Supply Them Data appeared first on AdExchanger.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform