December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How SHE Media Helps Diverse Publishers Break Barriers To Ad Budgets

Marketers want to reach underserved audiences. But the open programmatic marketplace makes that difficult. The phaseout of third-party cookies and other identity signals means that it’s harder to know who’s on the other side of an ad impression. And brand safety blocklists tend to flag content that appeals to women and minorities as unsafe. Terms […]

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