Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up with a target audience and had basic segments (“fashionistas”) to choose from. Now, a media planner can copy and paste a creative brief into a prompt field and watch a long list of potential URLs […]
The post Meet The Ad Tech Players Using Generative AI For Their Media Buys appeared first on AdExchanger.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform