December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Meet The Ad Tech Players Using Generative AI For Their Media Buys

Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up with a target audience and had basic segments (“fashionistas”) to choose from. Now, a media planner can copy and paste a creative brief into a prompt field and watch a long list of potential URLs […]

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