November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MR-Seize The Opportunity, More Like Criteo is now MRC accredited for display impressions and click-based metrics for on-site and in-app retail media placements. The MRC review also included Criteo’s methods for detecting general invalid traffic. Brian Gleason, Criteo’s CRO, says in the release […]

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