To Make Auctions Greener, Publishers Need More Data – And A Guarantee They Won’t Go Broke In The Process

It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to make changes without understanding the impact on their revenue. That was the vibe at Sharethrough’s Green Media Summit in New York City last week, where publishers frankly discussed what they need from their ad tech […]

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