WBD Reveals First-Party Data Platform to Unify Buying Across Its Portfolio

Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday that it is launching Olli, a first-party data platform that utilizes data, audience intelligence and adtech solutions to create seamless campaign planning, activation and measurement across the company’s portfolio. In addition, the new first-party data…
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