Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and process for marketing and advertising. This isn’t a bad thing. Respecting customer privacy is good business, especially as younger generations take action to protect themselves. […]
The post Ethical AI: Protecting Data Privacy And User Consent In The Age of Innovation appeared first on AdExchanger.
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