January 23, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Dentsu Hires IAB’s Jeffrey Bustos to Build Out Retail Media Measurement 

Dentsu has hired Jeffrey Bustos to build out the agency’s analytics practice for retail media. Bustos is joining as SVP of retail media analytics, a role that sits within customer experience agency Merkle, and is also part of Dentsu’s cross-agency retail media team. Dentsu’s retail media team is led by Brian Monahan, global client president…
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