Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media […]
The post Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner appeared first on AdExchanger.
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